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Temat: Sky Italia confirms Mediaset talks
...exposure to the near-4m homes on the Sky Italia distribution system, while for Rupert Murdoch it could give Sky’s Italian customers access to all of Mediaset’s trio of Premium soccer, movies and other pay-TV programming.
While not part of this deal , it is also worth remembering that Mediaset now controls Dutch format house Endemol, and thus access to shows like Big Brother. Mediaset broadcasts three major network channels in Italy (and between them a 42.5% TV market share).
Silvio Berlusconi’s son Pier Silvio (38), who recently met with James Murdoch (35) amidst reports that the two got on famously, manages Mediaset, and evidently the two agreed to not step on one another’s toes in Italy.
“I had in front of me someone who is basically my age, which is a positive when you have to communicate. We talked about everything: from soccer to rugby to, obviously, our respective outlooks and strategies on...
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